Your Monthly Kawaii & Cute merch straight from Japan!


At SoKawaii, we are a team of international japanese culture lovers based in the heart of Tokyo! We have a huge passion for japanese manga and anime, especially kawaii characters like Sailor Moon, Pokémon, Hello Kitty, My Melody, Rilakkuma, Card Captor Sakura etc.

Our passion for cute characters pushed us to launch the SoKawaii subscription box in December 2018! Our goal is to share with you all the cute and kawaii items we can find in Japan and to surprise you, delight you every month with the best box. It would be also our big pleasure to share information with you about this culture which is updated every day especially in Tokyo. We wish our SoKawaii subscription box will make your daily life a happier, more vivid and kawaii!

We promise you that we will always make everything we can to offer the best box in the world! You'll see , everything will be...SoKawaii!

Thank you for joining our amazing community of Japan kawaii culture lovers!

SoKawaii Team